Market Entry Consulting

Our company consists of a partnership of two, who are expanding its offering of consulting services in the Calgary and Alberta market. One partner is a tenured management consultant with decades of experience in the space, the other is a tenured business professional who is shifting her focus into executive and management development coaching. Professionally trained through Rotman School of Management, the partner is now wanting to launch her new business venture, and gain assistance in development of a strategic marketing plan.

Homepage Redesign and Copy Refresh for Neolé

Neolé Inc. is seeking a fresh and modern redesign of its company homepage to enhance user experience and align with current design trends. The current homepage is outdated and does not effectively communicate the company's current services or engage visitors. The goal of this project is to create a visually appealing and user-friendly homepage that reflects our new services and is easy to navigate. The redesign should include copywriting that follows best practices in marketing and prospect engagement. The project will involve analyzing the existing homepage, researching industry best practices, understanding our service offerings, and creating a new design that improves navigation, highlights key services, and encourages users to schedule a free call. The team will work closely with Neolé Inc.'s team to ensure the design aligns with the company's branding guidelines.