− Developed a resource-conscious market entry plan for Grip Strategic, a new executive coaching firm, helping the early-stage consulting business identify high-impact growth opportunities, prioritize initiatives, and integrate a social media strategy to engage target audiences
− Executed competitive analysis and industry research to identify effective marketing channels and positioning strategies in executive leadership, emotional intelligence, and change management, providing insights that guided client acquisition and early marketing efforts
− Created the initial website framework from concept through draft layouts, creating content, visuals, and structural designs to build a cohesive digital presence and strategically set the foundation for future SEO optimization, user engagement, and client acquisition

− Evaluated over 10 sources per article to write 3+ weekly blogs on cross-sector energy-related issues, framing each to support buyer awareness and strengthen Borrum’s position as a clean energy solution—doubling site traffic and increasing session duration by 120%
− Revamped the monthly newsletter and produced 3+ weekly social media posts to promote blog content and spark discussion around brand-relevant topics, increasing newsletter click rate by 4% while strengthening Borrum’s brand identity and website activity
− Measured weekly website and social media metrics via Shopify and Google Analytics to improve content strategy and engagement
− Optimized blog titles, social media captions, and hashtags using SEO tools to align with keyword trends and boost content visibility
− Managed weekly and on-demand website updates via Shopify by carefully revising product info, adjusting navigation, adding internal links and calls-to-action, and integrating high-value SEO keywords, reducing bounce rate by 20%, enhancing overall user experience
− Built location-specific energy output and ROI reports to help customers accurately evaluate wind turbine suitability before purchase

− Delivered exceptional service to 400+ guests daily by providing personalized menu recommendations that enhanced dining experiences
− Resolved guest issues and requests through attentive, end-to-end support during service, ensuring customer satisfaction and retention
− Collaborated with a cross-functional team of more than 50 members to maintain serving stations, which ensured seamless operations
− Managed high-volume orders and ad hoc tasks during peak hours by streamlining priorities, resulting in minimized delays and mistakes

− Processed over 100 customer payments accurately and efficiently daily, contributing to smooth operations and enhancing service quality
− Guided guests through menu options while managing seating logistics to optimize table turnover and ensure overall dining efficiency
− Monitored dining standards by ensuring cleanliness, complying with health protocols, and addressing operational needs promptly