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Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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Skills
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Recent projects

Content Curation Website
The main goal of the project is to create a content curation website in REACT for the web publishing company Crow Report. This website will serve as a platform for aggregating, organizing, and presenting content from various sources in a user-friendly and engaging manner. The website should provide value to users by offering them a curated selection of high-quality content based on their interests and preferences. A membership program will be developed so users and save preferences, favorites etc. A video of similar sites will be provided upon matching for reference purposes. Project Plan: Content Curation Website for Crow Report Project Goal: Create a content curation website for Crow Report, serving as a platform for aggregating, organizing, and presenting high-quality content from various sources in a user-friendly and engaging manner. The website will offer curated content based on user interests and preferences, with a membership program allowing users to save preferences and favorites. Student Deliverables: 1. Source code for the website, with automated live updating of content from multiple sources. 2. Sales and marketing program in PDF format for display ads and sponsorships (e.g., Google Ads). 3. Digital marketing plan in PDF format for site promotion on social media, including sponsored ads and cost analysis. Tasks for Students: 1. Research and Analysis: Â Â - Research target audience demographics, content consumption habits, and preferences. Â Â - Analyze competitor websites and identify best practices in content curation and presentation. 2. User Interface Design: Â Â - Develop a user-friendly interface for content aggregation and presentation. Â Â - Design consistent page layouts for the website to maintain a cohesive look and feel. 3. Content Recommendation and Personalization: Â Â - Implement algorithms for content recommendation based on user preferences and browsing history. Â Â - Develop features for personalization, allowing users to customize their content feed. 4. Usability Testing: Â Â - Test the website for usability across different devices and browsers. Â Â - Gather feedback from test users to identify areas for improvement in user experience. 5. Content Moderation and Quality Control: Â Â - Create a system for content moderation to ensure the quality and relevance of curated content. Â Â - Implement tools for users to report inappropriate content and provide feedback. 6. Customization Tools: Â Â - Provide users with tools to customize their content preferences, save favorites, and manage their membership settings. Support for Students: - Provide guidance and mentorship throughout the project duration. - Offer assistance with technical challenges and troubleshooting. - Review and provide feedback on project milestones and deliverables. - Facilitate access to resources and tools necessary for project completion. Skills and Technologies: - Web development and design (HTML, CSS, JavaScript, etc.). - User experience (UX) design principles and best practices. - Content curation and recommendation algorithms. - Quality assurance and testing methodologies. - Understanding of user behavior and preferences online.

Crow Report Publishing Sports Website Launch Preparation
Crow Report aims to transition its prototype content aggregation website into a fully operational platform ready for public launch. The project focuses on enhancing user experience, ensuring the website is visually appealing, and optimizing technical performance. Key tasks include refining the website's design to improve navigation and accessibility, implementing basic SEO strategies to boost online visibility, and developing initial monetization strategies. These strategies will involve integrating ad placements and exploring subscription models. This project provides learners with the opportunity to apply their skills in web development, digital marketing, and user experience design. By the end of the project, the website should be equipped to attract and retain users while generating initial revenue streams.

Intergenerational Exchange Programme Digital Presence Enhancement
The Intergenerational Exchange Programme aims to foster connections between different age groups through shared experiences and learning opportunities. To effectively scale this initiative, PATHFINDER seeks to enhance its digital presence by designing and populating its social media platforms and website. The goal is to create an engaging and informative online environment that attracts participants and stakeholders. This project will involve researching best practices for digital engagement, developing a cohesive visual and content strategy, and implementing these strategies across various platforms. The team will focus on creating content that highlights the benefits of the program, showcases participant stories, and encourages community interaction. By doing so, we to increase awareness and participation in the Intergenerational Exchange Programme.

Digital Market Expansion Strategy for Kang’s Boutique
This experience focuses on equipping learners with the skills to evaluate market opportunities and design strategic growth plans for a Canadian fashion retailer. Participants will apply analytical frameworks and strategic thinking to real-world business challenges, specifically in the context of helping Kang’s Boutique expand its digital presence and reach new customer segments across North America . Learners will gain hands-on experience in e-commerce growth strategies, competitive positioning, social media marketing, and consumer behavior analysis , while also honing their communication and problem-solving skills through practical deliverables.